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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
According to one loyalty-fraud prevention group, there is an estimated $1 billion lost to fraud in loyalty programs each year and no one is entirely immune to it ‒ some of the most well-known brands across industry verticals experience huge losses...Read More
Beacons are projected to yield more than $50 billion in retail sales this year. Although there is yearly excitement with this tool from the tech industry, beacons were first publicized when Apple introduced its iBeacon hardware in 2013. Now beacon...Read More
Companies very often ask the question “how can loyal customers be turned into brand ambassadors?” But what if a company already has brand ambassadors, without even knowing that they exist or what their opinions are? What if these...Read More
B2B loyalty has its challenges, fragmented, intricate channel landscape, concentration of buyers within one distribution channel, business relations that are influenced by various sometimes not-so-obvious stakeholders. It all constitutes an...Read More
The topic of loyalty programs in the digital age has emerged directly from our observations and discussion with customers. We saw many companies struggling to assess and select, from a vast pool of tech novelties, which innovations were a better...Read More
Social media is impacting loyalty programme strategies and becoming an important communication tool between brands and customers. Playing a significant role in people’s lives, the importance of social platforms in their everyday routine is...Read More