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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
The cost of acquiring a new customer can range from five to seven times the expense of keeping an existing one. However, an estimated 44% of brands focus on acquisition rather than retention. Acquisition strategies...Read More
Multiple studies have indicated that Millennials are more brand loyal than any other age group. By contrast, Generation Z are widely perceived to lack brand loyalty. CrowdTwist surveyed what brand loyalty means to each group to gain deeper insight...Read More
According to recent research, companies are already competing solely on customer experience. Consumer expectations set the bar for customer experiences which directly impact brand loyalty.
Therefore, understanding what your customers...Read More
Historically, women have been championed as the main shoppers for most consumer households. While the sentiment still holds true today, men are becoming a growing a force to be reckoned with, leaving brand marketers to question which gender to...Read More
“Brands and marketers today have an amazing opportunity to strengthen customer relationships and drive greater engagement beyond spend,” says Geoff Smith, Chief Marketing Officer for CrowdTwist, a New York City-based provider of...Read More
Loyalty programs are becoming increasingly relevant as businesses evolve to meet the demands of today’s consumer. The one thing all brands should keep in mind with loyalty programs is points liability—redeemable member points that...Read More
Loyalty is changing rapidly and becoming far more crucial to brands. According to Forrester, 82 percent of global marketers are making loyalty a top priority in the next year. The only way to achieve true loyalty in today’s environment is...Read More
Superfans—they’re a hallmark of every successful brand. These highly active, socially media-savvy individuals will happily buy from a brand, tweet about an experience, review a product, and continue talking up products and services...Read More
In late January, USA Track & Field (USATF) celebrated the first anniversary of its highly successful loyalty program called USATF Rewards.USATF Rewards allows fans around the world to connect, compete, and be rewarded for interacting with...Read More
This article is based on the recent CrowdTwist White Paper, ‘Rethink Loyalty: How Points for Action Drives Engagement & Incremental Sales.’ Click here to download the White Paper.For any brand with an existing loyalty program...Read More