6 Customer Loyalty Tactics to Increase Retention and Acquisition

  • May 01 2018
  • Loyalty Management: Articles
  • CrowdTwist

The cost of acquiring a new customer can range from five to seven times the expense of keeping an existing one. However, an estimated 44% of brands focus on acquisition rather than retention. Acquisition strategies...Read More

How to Optimize Your Loyalty Program for Gen Z and Millennials

  • November 01 2017
  • Loyalty Management: Articles
  • The CrowdTwist Team

Multiple studies have indicated that Millennials are more brand loyal than any other age group. By contrast, Generation Z are widely perceived to lack brand loyalty. CrowdTwist surveyed what brand loyalty means to each group to gain deeper insight...Read More

Omnichannel Loyalty: Connecting the Dots for a Better Customer Experience

  • August 01 2017
  • Loyalty Management: Articles
  • Emily Rudin

According to recent research[1], companies are already competing solely on customer experience.  Consumer expectations set the bar for customer experiences which directly impact brand loyalty. Therefore, understanding what your customers...Read More

Understanding the Gender Divide Around Brand Loyalty

  • November 01 2016
  • Loyalty Management: Articles
  • Emily Rudin

Historically, women have been championed as the main shoppers for most consumer households. While the sentiment still holds true today, men are becoming a growing a force to be reckoned with, leaving brand marketers to question which gender to...Read More

Success Across Multiple Channels is Essential for Maintaining Customer Loyalty

  • October 03 2016
  • Loyalty Management: Articles
  • Mark Johnson, Loyalty360

“Brands and marketers today have an amazing opportunity to strengthen customer relationships and drive greater engagement beyond spend,” says Geoff Smith, Chief Marketing Officer for CrowdTwist, a New York City-based provider of...Read More

Six Ways to Decrease Liability in Loyalty Programs

  • August 10 2016
  • Loyalty Management: Articles

Loyalty programs are becoming increasingly relevant as businesses evolve to meet the demands of today’s consumer. The one thing all brands should keep in mind with loyalty programs is points liability—redeemable member points that...Read More

Five Reasons Why CrowdTwist Is A Leader in The Forrester Loyalty Wave

  • March 03 2016
  • Loyalty Management: Articles

Loyalty is changing rapidly and becoming far more crucial to brands. According to Forrester, 82 percent of global marketers are making loyalty a top priority in the next year. The only way to achieve true loyalty in today’s environment is...Read More

Leveraging Multichannel Loyalty Programs to Nurture and Engage Superfans

  • May 04 2015
  • Loyalty Management: Articles
  • Geoff Smith

Superfans—they’re a hallmark of every successful brand. These highly active, socially media-savvy individuals will happily buy from a brand, tweet about an experience, review a product, and continue talking up products and services...Read More

Customer Engagement and Customer Experience Keys for USA Track & Field’s Loyalty Program

  • May 01 2015
  • Loyalty Management: Articles

In late January, USA Track & Field (USATF) celebrated the first anniversary of its highly successful loyalty program called USATF Rewards.USATF Rewards allows fans around the world to connect, compete, and be rewarded for interacting with...Read More

CrowdTwist Points for Action Puts Spin on Loyalty Rewards

  • August 06 2014
  • Loyalty Management: Articles

This article is based on the recent CrowdTwist White Paper, ‘Rethink Loyalty: How Points for Action Drives Engagement & Incremental Sales.’  Click here to download the White Paper.For any brand with an existing loyalty program...Read More

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