The customers you acquire through referrals are your best, most loyal customers. Extole examined data from the brands who use our referral marketing platform for their refer-a-friend programs, along with independent academic research
, to draw a portrait of what referred customers look like and how they stand out from the rest of your customers.
Check out the infographic to learn how:
- Referred customers are more loyal (higher NPS, less likely to churn)
- Referred customers spend more (higher LTV and AOV)
- Referred customers refer more new customers themselves
For more stats, resources, and information on how refer-a-friend programs help brands acquire and keep better customers, visit extole.com