6 Reasons Why Referred Customers Are Your Best Customers

The customers you acquire through referrals are your best, most loyal customers. Extole examined data from the brands who use our referral marketing platform for their refer-a-friend programs, along with independent academic research, to draw a portrait of what referred customers look like and how they stand out from the rest of your customers.
Check out the infographic to learn how: 
- Referred customers are more loyal (higher NPS, less likely to churn)
- Referred customers spend more (higher LTV and AOV)
- Referred customers refer more new customers themselves
For more stats, resources, and information on how refer-a-friend programs help brands acquire and keep better customers, visit extole.com.

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