Wings and Rings: Leveraging a New Website To Increase Customer Engagement

In 2004, Nader Masadeh, entrepreneur and wing lover, decided to take a leap of faith. Tired of the corporate grind and feeling unfulfilled in his executive role, he determined that if he was ever going to make a bold change and fulfill his dreams of entrepreneurship, now was the time to do it. The path led Masadeh to partner with friends Phillip Schram and Haytham David to purchase a small four-store restaurant chain in Cincinnati called Buffalo Wings & Rings. Nearly 20 years later, the....

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