Using Customer Data to Inform Loyalty Strategy: A Q&A with Kampgrounds of America
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Kampgrounds of America, Inc. has relied on customer data for 60 years. Almost immediately after the brand’s first campground opened, founder Dave Drum started conducting customer surveys to improve the experience. Ever since that first survey, Kampgrounds of America has relied on customer data.   Keeping its finger on the pulse of customer data helped Kampgrounds of America navigate the changing markets and audiences during and after the pandemic. The campground industry as a....

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