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Too often, people of the creative mindset are conditioned to believe there is no lucrative way to use their talents, and the idea of a “starving artist” is not that appealing in the real world. They find safety nets in other jobs, pursuing a career in the more creative areas of business and marketing. Many right-brain thinkers enter the world of customer loyalty with the hopes that they can harness their passion for creativity into the customer experience. Even then, these....

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