Teriyaki Madness: Leveraging Technology to Create an Enhanced Customer Experience
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Teriyaki Madness is the result of a mad passion for teriyaki that came to life for brothers Rod and Alan Arreola, and their cousin, Eric Garma, while living in Seattle, WA. As the three fine-tuned their appetite for Asian cuisine, working in mom-and-pop shops during college, a vision was born: introduced Seattle-inspired teriyaki rice bowls to the rest of the world.   By 2003, the first fast-casual Teriyaki Madness restaurant was opened in Las Vegas, NV. The company began to offer....

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