Simplifying the Travel Process: A Q&A with JetBlue on Building Customer Loyalty Through Exceptional Service

JetBlue is an innovator in the travel industry. As an airline, the brand has been about improving the customer experience with luxury amenities, as the first airline to offer individual screens and in-flight, broadband speed Wi-Fi. JetBlue built its customer experience on disrupting the industry and continues to look for ways to provide travelers with unexpected delights from booking to the flight home.   As customers continued to respond positively to its customer service, JetBlue....

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