Shell Celebrates a Decade of Loyalty Rewards

With Americans feeling the squeeze on their wallets tighter than ever, brands are looking for ways to ease the strain. As customer loyalty programs dive deeper into experiential rewards, Web3 content and personalized perks, some rewards remain tried and true. Now in its tenth year, the 26 million members of the Fuel Rewards program at Shell Oil Products US (“Shell”) are a testament to that. In fact, Shell and the Fuel Rewards program was named the top Loyalty Program in the....

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