Revamping the Loyalty Program: How UDF Adjusts with Changing Customer Trends and Behaviors

Since its beginning in 1939, United Dairy Farmers (UDF) as delivered food, fuel, and — most famously — ice cream to communities throughout the Ohio, Kentucky, Indiana tri-state. The brand has been family owned for 83 years, starting from the Linder family farm in Norwood, OH.  UDF has 170 store locations in its tri-state location. However, the popularity of its ice cream expanded the brand’s footprint through grocery chains and big box stores in Ohio, Kentucky, Indiana....

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