Relentlessly Pursuing New Ideas: How Lenovo Leverages Its Role as a Challenger Brand & Creates Customer Loyalty
l360Insider

Lenovo is one of the most recognizable brands in the PC manufacturing industry. Founded nearly 40 years ago, the global technology giant builds solutions serving individual consumers, as well as small businesses, the public sector (education), and large enterprises, meeting a demand for connectivity and technology products in an environment that recently faced a global pandemic and worldwide economic uncertainty. Today, Lenovo continues to recognize customer expectations for reliable....

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