Redefining Social Media Worthy Travel: How Kimpton Helps Guests Stay Human

Kimpton Hotels launched a new campaign to break the stigma of social media worthy travel. For years, the hospitality and travel industries used social media to showcase the perfect experiences and stays. Kimpton’s recent study showed that this kind of marketing actually hurt the travel experience of many customers, who felt their stays could not live up to what they saw on social media. Kimpton decided to redefine how it presented its brand to guests on social media. With its &ldquo....

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