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Lesley Bauer is the senior director of Head of Marketing and Digital at Cathay Pacific airlines, founded in 1946 with international headquarters in Hong Kong.
Loyalty360 CEO Mark Johnson met with Bauer to discuss the brand’s consolidation of the Marco Polo Club and Asia Miles loyalty programs, and how changes in the travel sector have impacted brand loyalty.
Can you tell us a little more about yourself, your position at Cathay Pacific, and maybe a fun fact about yourself?
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