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Andrew Sonnichsen is the VP, Loyalty Program Management at Cinemark, a leader in the motion picture theater industry with over 500 theaters in the U.S. and Latin America.
Loyalty360 CEO Mark Johnson met with Andrew Sonnichsen to discuss the brand's premium loyalty program, Cinemark Movie Club, its milestone million member mark, and how changes in consumer habits have impacted brand loyalty.
Andrew, can you tell us a little more about yourself, your position at Cinemark, and maybe a....
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