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Ami Desai Mathur is the Chief Commercial Officer at Jeni’s Splendid Ice Cream, an artisan ice cream company with national retail distribution and storefront locations. Loyalty360 CEO Mark Johnson met with Ami Desai Mathur, Chief Commercial Officer, to discuss the brand's new loyalty program, Jeni’s Splendid Rewards, and how changes in the customer landscape have impacted brand loyalty.
Ami, can you tell us a little more about yourself, your position at Jeni’s, and....
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