Providing Value Through Community Involvement: A Q&A with Pet Valu on Building Emotional Loyalty with Charitable Giving

Pet Valu is one of Canada’s leading pet supplies retailers. Though the brand supplies pet owners with everything they need to care for the health and wellness of their pets, it also goes beyond that transaction to supply local pet shelters and nonprofit organizations through charitable donations. Pet Valu has raised millions of dollars to support its Companions for Change program to support those organizations.   Mark Johnson, CEO of Loyalty360, spoke with Tanbir Grover, Chief....

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