Providing a Personalized Space: A Q&A with Barnes & Noble on the Value of In-Store Experiences and Empowering Associates
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Barnes & Noble started as a book business in the home of Charles M. Barnes in 1873. Over the next 150 years, the company would grow from that home into a national chain of bookstores, with over 600 locations across the 50 states. As the top book retailer in the U.S., Barnes & Noble established itself as a leader in the industry and continues to build on that status by innovating the customer experience of readers.  The company has had a formal loyalty program since the early....

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