Progressive: Innovation Builds Customer Loyalty by Giving People What They Need

In 1937, Progressive Mutual Insurance Company was founded in Ohio by Joseph Lewis and Jack Green – two lawyers who wanted to offer consumers something that was missing from the insurance industry: basic insurance that anyone could afford.   With a mission to innovate and change how insurance companies treated consumers, Progressive established the industry’s first drive-in claims location. Living up to its name – Progressive – the brand introduced....

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