Preferred Hotels & Resorts: Adding Leisure and Luxury to Customer Loyalty
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In 1968, Preferred Hotel Group was formed as a cross-referral organization with 12 independent luxury hotels. Since then, the company evolved and created a new organization, adding representation in sales, marketing, and technology resources.   In early 2023, the company rebranded to Preferred Travel Group with a portfolio that includes Preferred Hotels & Resorts as well as a sustainable brand called Beyond Green, Historic Hotels of America, and Historic Hotels Worldwide®. The....

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