People, Passion, and Purpose: A Q&A with General Mills on Building Emotional Loyalty Through CSR Efforts

General Mills is a leading, global food manufacturer. For 150+ years, the brand has pioneered the food industry. Since its founding, the brand has built a footprint of 100+ brands in 100+ countries. Throughout this growth, General Mills focuses on delivering quality products for its customers, shared value for its partners, and initiatives to drive sustainable and regenerative agriculture.   In 2022, General Mills launched its Good Rewards loyalty program. The program increased....

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