People, Passion, and Purpose: A Q&A with General Mills on Building Emotional Loyalty Through CSR Eff

CSR (Corporate Social Responsibility)

General Mills is a leading, global food manufacturer. For 150+ years, the brand has pioneered the food industry. Since its founding, the brand has built a footprint of 100+ brands in 100+ countries. Throughout this growth, General Mills focuses on delivering quality products for its customers, shared value for its partners, and initiatives to drive sustainable and regenerative agriculture. In 2022, General Mills launched its Good Rewards loyalty program. The program increased....

Log In to Your Loyalty360 Account

This article is Loyalty360 Subscriber-only content; please log in to read. Not a subscriber? Don't worry, it's easy to sign up! Click below to read this article and access other complimentary Loyalty360 content.

Create a Complimentary Subscriber Account

This content can be viewed with a complimentary Loyalty360 subscription. For access to even more content and association benefits, view Loyalty360 membership levels here

Join Now