People First: A Q&A with Donatos on Building Emotional Loyalty Through Value and Personalization

Founded in Columbus, OH in 1963, Donatos has been owned and operated by the Grote family since its beginning, aside from a four-year stretch when it was owned by McDonald’s. The Grote family instilled their pizza restaurant chain with a focus on people — both those they serve and those they employ. This people-centric mindset keeps the brand looking for ways to provide value and connection with every guest who interacts with the brand.  The Donatos Rewards customer....

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