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The beauty industry is personal and emotional. Every product offered helps guests feel more comfortable and confident. However, each guest is unique, with different needs, wants and values. As a result, brands like Ulta Beauty focus on creating connections with guests and offering a best-in-class assortment that meets guests where they are. This focus requires Ulta Beauty to provide personalized recommendations, products and offers to each guest. The country’s largest beauty retailer....
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