Parkland: Strategic Partnerships Create Increased Value for Loyalty Program Customers
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Parkland, a leading convenience and fuel marketer in Canada, the United States, and the Caribbean, began humbly as a single gas station in Alberta, Canada in the 1970s. In the mid-2010s, the company’s headquarters relocated from Red Deer to Calgary. A fast-growing company built largely through acquisitions, partnerships, and deals begun in that rural town in Alberta, Parkland now counts 4,000+ retail locations under its umbrella with over 1 million customers served each day. From a....

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