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Men’s Wearhouse, founded in Houston, TX, in 1973 by George Zimmer, is well-known for its iconic TV commercials in which Zimmer himself stared, guaranteeing satisfaction to those shopping in his stores. By the 1990s, the brand promised customers they were “going to like the way they looked,” delivering the message from the small screen straight into customer homes. Fast forward to today, and the brand has updated its tagline with a new message and ambition: Love the Way You....
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