Melting Pot: Inspiring and Cultivating Emotional Loyalty with Customers

The first Melting Pot restaurant, established in 1975 by businessmen Bruce Knoechel and Roy Nelson in Maitland, FL, offered a simple menu of only three items — Swiss cheese fondue, beef fondue, and a chocolate fondue dessert. In 1979, with the support of two siblings, Melting Pot employee Mark Johnston opened another location in Tallahassee, followed by a third restaurant in Tampa in 1981. In 1985, brothers Mark, Mike, and Bob Johnston purchased all rights to the Melting Pot....

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