Loyalty360 Q&A with Shell on Enhancing Customer Loyalty with a Tiered Rewards Program
l360Insider

Shell USA, Inc. is an affiliate of Shell plc, a global group of energy and petrochemical companies with operations in more than 70 countries. In the U.S., Shell operates in 50 states and employs more than 15,000 people working to provide a secure supply of energy today while tackling the energy challenges of the future.   Loyalty360 spoke with Renée Power, GM Mobility Marketing North America at Shell, about the evolving Fuel Rewards® program at Shell operated by PDI, the addition....

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