Loyalty360 Q&A with Michaels on MakerPlace by Michaels and the Role of Voice of Customer (VOC) in Cu

Michaels is an arts and crafts chain with stores located across the U.S. and in Canada, serving creators, makers, and crafters at over 1,300 locations. Earlier this year, Michaels launched a campaign in support of its new online marketplace for handmade goods, MakerPlace by Michaels. Loyalty360 spoke with Mandy Rassi, SVP-Chief Marketing Officer at Michaels, about MakerPlace, Michaels Rewards, and the role of the Voice of Customer (VOC) in Michaels’ overall customer loyalty efforts....

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