Loyalty360 Q&A with Leatherman on Building Loyalty Through Customer Satisfaction and Personalization
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Leatherman® was founded by Tim Leatherman following a trip to Europe in 1975. After dealing with leaky plumbing and car fixes traveling, Mr. Leatherman realized what he needed most was a pliers-based multipurpose tool. In the years following, he produced many sketched prototypes and sought a patent. After numerous rejections from companies he hoped to sell to, Mr. Leatherman eventually partnered with Steve Berliner, a college friend. In 1983, the two received their first order from....

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