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7-Eleven, the convenience store chain, has built an empire of retail locations across the globe. For nearly the past decade, 7-Eleven has developed its loyalty program, 7Rewards, to support and reward customers for their frequent visits. Designing a loyalty program that supports millions of customers while avoiding a one-size-fits-all experience is a challenge the brand embraced.
Loyalty360 spoke with Yaqub Baiani, the Vice President of Product Management at 7-Eleven, to talk about....
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