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Tim Hortons is more than a place to grab a coffee, it’s a household name in Canada. A quick-service restaurant featuring coffee, donuts, breakfast favorites and sandwiches, Tim Hortons is endearingly nicknamed the “most Canadian brand in Canada,” and serves 7 out of every 10 cups of coffee sold in the country. With such a loyal following already established, one might assume the brand has no need for a rewards program. But Tim Hortons is steeped in loyalty and has been....

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