Innovation in Untapped Markets: Building Meaningful Value with a Loyalty Program for Paying Rent

Founded in 2018 and publicly released in 2022, Bilt Rewards is the first loyalty program offering users points for paying monthly rent. Ankur Jain, Bilt’s founder and CEO, wanted to offer renters additional value. Before Bilt, paying rent gave consumers a place to live, but no long-term financial investment like a mortgage provides.  Through a series of strategic partnerships, Bilt provides its members with a wide range of products and services including travel, fitness, home....

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