IKEA Canada – Making Life Better with Empowered Frontline Employees, Brand Values, and Customer Engagement

With 14 full-sized stores stretching from the west coast to the east coast, IKEA Canada’s footprint is small, considering the size of the country. Yet, this same footprint allows the brand to draw meaningful information from its frontline employees – the co-workers who engage loyalty program members and non-loyalty customers during their day-to-day work.    Embracing a mission to create a better everyday life for people, IKEA Canada has met that goal for over 45 years....

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