Great Wolf Lodge: Making an Impact on the Full Customer Experience by Evolving Customer Loyalty
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With more than 20 locations in the U.S., Great Wolf Lodge is a popular chain of hotels featuring water parks and attractions that engage guests with a diverse set of lodging and dining options. Daily events are designed to entice families seeking a fun getaway and water park enthusiasts alike. Great Wolf’s Voyagers Club program provides members with special deals to encourage them to book their next visit.    Dave Van Saun is the Vice President of CRM and Ancillary for....

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