Fun | Creative | Inclusive: A Q&A with the LEGO Group on Personalizing Customer Loyalty and Building Strategic Partnerships
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Founded in a woodworking shop in 1932, the LEGO Group did not start with its signature plastic bricks — it started with a duck. In Billund, Denmark, Ole Kirk Kristiansen started making toys under the name LEGO, which comes from the Danish words “leg godt” or “play well.” Initially making wooden toys, LEGO switched to injection molded plastic bricks in 1946, with the current version of the Brick patented in 1958. Since then, the brand has grown to an....

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