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In this follow-up discussion, Mark Johnson, CEO of Loyalty360, continues his conversation with Michael McDowell, Vice President of Loyalty Programs and Partnerships at Parkland, about how the brand’s customers are evolving, how Journie™ Rewards program members benefit from strategic partnerships, and the challenge of maintaining a great experience for members while still delivering incremental opportunities to the business.
Click here to read Part 1
There is a good....
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