From Pros to Kids: How Lowe’s Builds Meaningful Customer Loyalty at Every Level

As a hardware and home improvement retailer, Lowe’s interacts with a wide range of customers, from professional contractors, to amateur DIYers, to kids learning how to use a hammer for the first time. In addition to the retailer’s well-known focus on loyalty efforts for professionals with high purchase frequencies, it also continues to find creative ways to engage with its other customers.   Lowe’s uses DIY projects to engage with these casual customers, teaching....

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