Ford: The Road to Loyalty Program Success – Adapting to Change, Offering Flexibility, and Treating Loyalty Customers Like Family

With 120 years in business to celebrate, there’s no question: the Ford Motor Company, founded by Henry Ford in June 1903, revolutionized the automotive industry. Ford’s impact on the role of transportation and how people worked changed history.   The brand is still a family-run company with a global presence, committed to leading the automotive industry in providing customers with the best vehicles, software, and experiences. Ford connects people by giving every person the....

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