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There may be no fanbase more loyal than that for musical artists and sports teams. Fans remain loyal between albums and tours, and even the most underdogs of sports teams witness some of the most powerful displays of loyalty. So, it’s only natural for a ticketing company to reward these fans for their constant loyalty.
But it also begs the question, with built-in loyalty, why would a ticket-seller need to enter the customer rewards realm?
Loyalty360 CEO Mark Johnson spoke....
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