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With the rising cost of fuel, is it possible to retain customer loyalty? ExxonMobil, one of the largest international publicly-traded energy companies, thinks so. In fact, over the past five years, the fuel company invested more than one billion dollars in the ExxonMobil brand, including the addition of 12,000 branded locations, convenient payment options, and the new ExxonMobil Rewards app and loyalty program.
Headquartered in Irving, Texas, ExxonMobil is the result of a relatively new....
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