l360Insider

Paid subscription programs, often called premium loyalty programs, are services offered to customers for a fee and provide exclusivity for members and added benefits paid for up front. Some examples of widely successful premium loyalty programs include Amazon Prime, Walmart+, GameStop PowerUp Rewards, and CVS CarePass Membership. While these loyalty programs serve the customer well and are generally well-received by members paying a monthly or annual fee, do the businesses offering these....

Recent Content