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As we close in on Q2 in 2023, the overall market is starting to see which loyalty trends are having the most effect on consumers this year. These trends keep loyalty programs relevant and engaging for members. However, determining how and where to invest in loyalty varies from brand to brand and often resembles a moving target. To keep their fingers on the pulse of customer loyalty, brands like Bruster’s Real Ice Cream continually focus on effective interaction with their customers....
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