Delivering What Customers Want: A Q&A with Cracker Barrel on Launching Its Rewards Program and Forming Strategic Partnerships
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In 1969, the Cracker Barrel Old Country Store® opened in Lebanon, Tennessee, when Dan Evins observed the expansion of the American Interstate and how travelers would be challenged to find a place to stop and have a good meal at a fair price. Alongside Evins, a passionate group of cooks, wait staff, store operators, and Evins’ own Uncle Herschel McCartney worked together to elevate the brand’s mission of Pleasing People through strong values, hard work, and tables set with....

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