Founded in 2000, JetBlue has built its brand on delivering an unexpected and luxurious customer experience. The airline trains its crew members to take care of customer needs. At a time when other airlines were commoditizing air travel, JetBlue offered more leg room, leather seats, individual TVs, free snacks, and many other amenities. JetBlue’s Wi-Fly was the first in-flight, broadband speed Wi-Fi available from any airline.
JetBlue built its brand on disrupting the industry,....