Emotional loyalty is one of the most important facets of customer loyalty. Understanding what drives it and being able to leverage it throughout all the brand touchpoints is important—and extremely challenging.
Homecomings, proms, and wedding days are three of the most poignant moments in a person’s life. They are filled with consternation, stress, and much emotion, yet being able to harness the positive attributes can be difficult. In Loyalty360’s report on....