Daring to Be Different: How True Religion Builds Authentic Customer Loyalty
l360Insider

When a brand like True Religion—famous for its bold urban casualwear and iconic denim—reimagines its customer loyalty program, it’s more than a refresh. It’s a statement. Under the leadership of Kristen D’Arcy, the brand’s first-ever Chief Marketing Officer, True Religion’s loyalty program has undergone a transformation that has already delivered impressive results. In this article, we’ll explore how True Religion rebranded its loyalty....

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