CVS Pharmacy: Evolving Customer Loyalty Programs and Creating a More Convenient Customer Experience
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In 1963, Consumer Value Stores was founded in Lowell, MA, providing customers with health and beauty products. The company name changed to CVS by the end of its first year in business, and by 1967, pharmacies began to appear within its stores. The brand focused on healthcare, and huge growth followed through multiple acquisitions and the establishment of new locations.   In the early 2000s, CVS Pharmacy launched ExtraCare®, its first loyalty program, and experienced much success....

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