Creating Value for Changing Customers: A Q&A with United Dairy Farmers on the Benefits of Revamping Loyalty Programs
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United Dairy Farmers (UDF) is a convenience store chain headquartered in Norwood, OH, with a unique offering of proprietary dairy products, specifically its ice cream. The brand recently revamped some of its customer rewards offerings, that are part of the brand’s U-Drive Plus rewards program. UDF’s loyalty strategy is about providing value for its members and the communities it serves. UDF was recently recognized by Newsweek for its loyalty efforts as the number one C-store and....

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