Creating Moments Over the Dinner Table: A Q&A with Blue Apron on Building Emotional Connections with Customers

As the first meal kit service in the U.S., Blue Apron built its brand on helping customers develop meaningful experiences in the kitchen and around the dinner table. Blue Apron was founded in 2012 on the idea that building a better food system needed to start in the home. So, the brand set out to simplify home cooking through delivering pre-portioned ingredients and teaching users the fundamentals of cooking.   Since this start, Blue Apron continues to grow through building....

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