Creating Emotional Connections Through Trust and Charity: How Pet Valu Builds Meaningful Customer Relationships

Pet Valu — one of Canada’s leading pet supply retailers — delivers quality pet health and wellness products through an omnichannel shopping experience. From a customer loyalty perspective, while Pet Valu’s rewards program has millions of members, the brand is focused on going above and beyond a transactional loyalty program, developing an emotional connection with its customers.   Pet ownership is naturally an emotional experience. Pet Valu realizes the....

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