Creating a Community Centered Around Technology: A Q&A with Lenovo on Exceling as a Challenger Brand & Building Customer Loyalty

In nearly 40 years since its founding, Lenovo has grown into a global technology company with $70 billion in annual revenue. Ranked in the Fortune Global 500, the company builds technology solutions from pocket to cloud across consumers, small businesses, large enterprises, and public sector education. Lenovo is the number one PC manufacturer in the world. The MyLenovo Rewards loyalty program was developed to strengthen relationships with customers and keep them engaged during the three....

Recent Content